A
good service relationship creates an environment of trust
that fosters long-term profitable customer relationships.
“Research suggests that the quality of service delivery
can be more important to the longevity of an account relationship
than the output derived from the service.”
In service
delivery, personnel relationships are critical and quality
must be consistent each time the service is performed.
This makes personnel training, attitude and incentives
critical to the service provided. For many young and growing
businesses, focusing on these critical elements of service
may lead to the path of investing capital in areas other
than core competencies.
Tactical level
customer touch, insuring consistency in quality, may best
be left to an experienced service provider such as H&A.